WARHOL LIVES: 2022 Print Market Report

Author: Rivlin, RonBinding: PaperbackNumber Of Pages: 121Release Date: 23-03-2022Details: Andy Warhol was not only one of the most groundbreaking and influential visual artists of the twentieth century, but an enterprising businessman who unapologetically capitalized on his celebrity to make money. “Business art is what comes after art,” he said. Marketing, mass production, commodification and branding were common motifs in his artwork. After a brush with death, he became acutely aware of his “business art” as a “kinetic machine” which would keep on making money without him. Over thirty years after his physical death that machine is still making money—and a lot of it! Warhol lives in the market that trades in his prints and paintings, as sales of his art comprise more than five percent of global art revenues. The consistent appreciation of the Warhol art market over the past two decades has far outpaced the broader art market—and even the Dow Jones. This makes owning a Warhol print a s