The Essence of You: Crafting Your Personal Brand Through Botanical Perfumery

Discover the art of creating a signature scent that embodies your personal brand in this immersive 2.5-hour botanical perfumery workshop. In the intimate after-hours setting of Estuary, a sustainable lifestyle boutique in downtown Petaluma, you'll explore 12 exquisite botanical essences, including 4 top notes, 4 middle notes, and 4 base notes, each linked to a key branding principle. Under expert guidance from Carole Addison-Goyne, who has been in the botanical perfume and aromatherapy field for more than three decades, you will learn to select essences not just by their aromatic qualities but by the branding values they represent, empowering you to craft a fragrance that tells your unique story. The session will culminate in the creation of your own bespoke perfume—a harmonious blend that aligns with both your senses and your brand identity, where personal preference and strategy intersect. You will leave not only with a personalized perfume but also with a deeper understanding of how