Web Analytics

Web wonders, woven with data! Dive into data points that drive decisions. From traffic trends to user journeys, insights instilled. Measure, manage, magnify!Course Duration:35 hoursCredits:CEU Credits: 0.35AMA PCM CEU Credits: 3.5PDU Credits: 3.5HRCI Credits: 3.5SHRM Credits: 3.5CFRE Credits: 0ATD CI Credits: 4ACE Credits: 0 Course Description This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies us