An Overview of Marketing

Marketing's magic mirror! Glimpse into the grandeur of marketing mechanics. From basics to brilliance, it's your primer to promotional prowess. Explore, engage, excel!Course Duration:5 hoursCredits:CEU Credits: 3AMA PCM CEU Credits: 0PDU Credits: 10.5HRCI Credits: 22.5SHRM Credits: 30CFRE Credits: 0ATD CI Credits: 0ACE Credits: Course Description Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting. Learning Outcomes Understand the marketing process Explain the uses of the marketing mix (the Four Ps) Explore the relationship between marketing and strategic planning Understand customer