Billie the Brownie Bobblehead

Don’t miss out on the first Billie the Brownie bobblehead. Billie the Brownie is an elf-like character who embodied Christmas in the Milwaukee area from the 1920s to the 1950s and is still fondly remembered by many generations. Billie the Brownie has been a frequently requested bobblehead, and we’re excited to be able to offer this unique, new bobblehead just in time for the holidays. In Milwaukee, brownies began to appear in Schuster’s Department Store advertisements and displays during the 1920s. By 1927, Billie the Brownie was featured in Schuster’s annual Christmas Parade. His popularity took off four years later when he became well-known for his daily 15-minute radio segment with Santa Claus and an Eskimo named Metik. They chatted about the holiday, read letters from local children to Santa and told Christmas stories. Originally presented as an advanced scout for Santa’s arrival in Milwaukee, Billie would communicate via shortwave radio with the North Pole to update Santa about lo