Investing With Your Values: Making Money and Making a Difference

most investors would prefer to focus on companies that are ethically upright and environmentally safe - if only they could do so and still make money. investing with your valuesshows you that it is possible (and profitable) to invest with one`s conscience and continue to keep up with the p 500. socially responsible investing (sri), once thought of as a novelty for the politically correct, is one of the smartest--and most lucrative--ways to take advantage of the current market. now father and son investment advisers jack and hal brill team up with green money journal's cliff feigenbaum to launch the idea of natural investing - a system of investing that combines personal core values with high returns.