
Presuasion VII Chiropractic Manual
The word Presuasion was coined in 2006 by Master Behavioral Economist, Dr. Marc Swerdlick. The word Presuasion was derived from the words pre-sale and persuasion. Put those two words together, and what you have is a term that defines the concept and strategy of getting people to want what you have (because it's what they need) – before their first encounter with your offering. Shortly thereafter, Dr. Swerdlick released the first edition of the Presuasion Chiropractic Manual. The SEVENTH EDITION of the Presuasion Chiropractic Manual includes a start to finish easily implementable strategic approach that utilizes unique, highly effective, time-tested Presuasive and Pre-Sale methods and strategies. The Presuasion Chiropractic strategy is NOT a "system," or a quick fix for an urgent situation. Rather - it is a manual of strategies for LONG-TERM expansive growth. If you are looking for new patients "right now," this manual isn't for you. Additionally, this manual won't solve the problems