Serious Shift: Welcome to the Experience Economy

What is it, exactly, that Disney does to be Disney? The answer lies in their understanding of the difference between "service" and "experience." In the Experience Economy, excellent investments and advice aren't enough to guarantee your success. Your only unique competitive advantage is the exceptional experience your business can create for your clients. Moseley-Williams takes you through those principles that matter the most for your business and how to create greater economic value for your clients.