The Gold Standard: Giving Your Customers What They Didn't Know They Wanted

The Gold Standard: Giving Your Customers What They Didn't Know They Wanted  This crucial guide was written by Colin Cowie, a renowned provider of amazing "wow" events for some of the most demanding customers in the globe. In it, you will learn how to nurture some of the most incredible customer experiences on the face of the planet.You've come to the right place if you've been looking for strategies to ensure that when consumers leave your establishment, they do so with a happy expression on their faces and the intention of coming back. The strategies and tools presented in this book are easily adaptable to any type of commercial enterprise.Colin Cowie, one of the most sought-after event planners in the world, delivers the hard-won and no-nonsense wisdom he has learnt over the course of his career through the use of funny and engaging anecdotes and examples. He provides the readers with the incontestable blueprint for developing a culture of providing excellent customer service, which