Violet Crush® for Blondes Shampoo

Our Violet Crush® Purple Shampoo for Blondes with crushed violet pigments crushes brassy tones for cooler, brighter blonde in one use. With crushed violet pigments, this rich formula instantly transforms even the most stubborn brassy yellow and orange tones into cooler, brighter blonde. Safe for use on natural, color-treated, and platinum blonde. Cruelty-free, peroxide, and ammonia-free, and free of parabens and phthalates.