KAWS, Strength, 2001

This is the shirt designed by KAWS, circa 2001, around the same time we did some content for the magazine. Black on black. Iconic Running Chum image with signature. The shirt label was designed by Shepard Fairey. At some point we started making custom labels for our shirts. We used the logo Shepard did for us.Many people don't know this, but Beautiful Losers has a strong street culture pedigree going all the way back to 1995. Prior to Beautiful Losers opening in 2004, we published a magazine that focused on creative skateboard culture. Strength (1995-2003) leaned heavily into the music and art infused within skateboard and street culture. Strength was an innovator and pioneer, producing influential artist and music collaborations. One of the things we did regularly was publish limited edition magazine covers with artists. In addition to limited artist cover versions, we often published t-shirts and skateboard editions as well. The shirts were open runs but modest in size, and the skate