Relevance: Matter More

Across the country and around the world, the forces of commoditization have created a race to the bottom where all that matters is how much cheaper your product or salary is compared to the competition. By learning the relevance mindset, you can rise above the fray, and chart your own course and define success on your own terms.   PHIL STYRLUND As CEO of The Summit Group, Phil is a recognized thought leader on sales transformation and development as part of the go-to-market strategies of some of the world s premier organizations in the public and private sectors, including Cisco, Xerox, General Mills, Marriott, 3M, Medtronic, Pfizer, Abbott, and U.S. federal government agencies. In addition to keynotes and training programs delivered in more than 45 countries, Phil serves as a coach, mentor, consultant, and advisor to top leaders across a range of industries. Recently, Phil was elected to the board of directors for SAMA (Strategic Account Management Association). He also leads the CEO