Ed Sheeran PLUS SIGN

Adopting the old-fashioned route to success by playing a grueling 300 gigs in 2009 alone, Ed Sheeran's blend of singer/songwriter balladry and acoustic hip-hop has built up quite the fan base, ensuring his debut full-length album, simply titled Plus, is one of the most hotly anticipated releases of the year. Unfortunately, it's the former, rather than the latter, which dominates the follow-up to his grime-inspired introductory No.5 Collaborations Project EP. Indeed, the unexpected hugely popular response to lead single "The A Team," an achingly tender tale of a heroin-addicted prostitute (think a socially aware James Blunt) seems to have thrown him off course, as rather than pursue the more urban direction that set him apart from his contemporaries, the majority of Plus' 12 tracks feel like self-conscious attempts to replicate its sound. The sparse piano chords and stream-of-consciousness delivery ("I knew you loved Shrek cos we've watched it twelve times") of "Wake Me Up," the gentle