Big K.R.I.T. 4EVA IS A MIGHTY LONG TIME

Following a successful run on Def Jam resulting in two albums that topped Billboard's Rap and R&B album charts, Mississippi rapper Big K.R.I.T. struck out on his own with his third proper full-length, which appeared on his own Multi Alumni label. The double album is by far his most personal work -- not for nothing does he title the first song "Big K.R.I.T." and another one "Justin Scott," his real name. He maintains complete creative control here, and is far more concerned with crafting something made to last than chasing trends. This is soul-searching Southern rap steeped in the tradition of OutKast, UGK (who guest on "Ride wit Me"), and David Banner, with gospel, funk, and the blues providing the backbone. The arrangements are filled with luscious guitars and soulful organ, sounding soothing and comforting without being too laid-back. The album isn't without its hard moments, however, and the first disc is filled with trunk-rattling bangers like "Subenstein (My Sub IV)." K.R.I.T.