ART, INC. The Essential Guide for Building Your Career as an Artist

Artists who dream of turning their passion into a career need only the expert guidance in Art, Inc. Lisa Congdon unveils the multiplicity of ways to make a living from art—including illustration, licensing, fine art sales, print sales, and teaching— and offers practical advice on cultivating a business mindset, selling and promoting work, and more. Trade secrets from art world pros including such luminaries as Paula Scher, Nikki McClure, and Mark Hearld make Art, Inc. the ultimate resource for aspiring artists ready for success. Meg Mateo Ilasco is a designer, illustrator, and writer. A serial entrepreneur, she launched her first business in 1999 and is the author of several books on the topic, including Craft, Inc., Creative, Inc., and Mom, Inc. She is also the cofounder and creative director of home and lifestyle magazine Anthology. Meg lives in the San Francisco Bay Area.Lisa Congdon first started making art as a hobby in 2001, and five years later began showing and selling her work