Shopify Upgrade to Google Analytics 4 property

It's no secret that we're living through a period of immense change, and end-user privacy is top of mind. Around the world, regulatory changes such as CCPA and GDPR have raised the bar for end-user privacy. Browsers and other platforms are making changes to core technologies, such as cookies, that measurement systems have relied on for years. And end-users themselves are demanding more transparency and control over how their data gets used. At the same time, the amount of data that's being generated from countless business touchpoints and platforms that customers interact with continues to increase exponentially. With Google Analytics, the mission is to build a unified offering for user-centric analytics across app and web for all clients. The GA team is building on what you know today as the app and web-property beta and leveraging this new infrastructure to power the next generation of Google Analytics. App and web properties are graduating from beta and are being renamed to Google