Shopify Structured Data for Articles

If you’re writing awesome content, it stands to reason that you’d like search engines to understand it easily: enter schema, a language literally built to make your content easier to understand. At last, in case you need more convincing, having structured data on your website’s news, blog posts or articles can upgrade your website’s appearance in the search engines because it may allow you to appear within the top stories carousel (however, bear in mind that this is often not ensured by Google as they seem to be prioritising AMP pages over anything else at the minute). What's included Author Displays the author of the article in Search Engine Results Page Date Published Displays the date and time the article was first published Headline Displays the headline of the article in the Search Engine Results Page Image Displays the representative image of the article in Search Engine Results Page Publisher Displays publisher