Shopify Google Analytics and MailChimp Integration

Connecting your Mailchimp account with Google Analytics helps you understand how your email campaigns drive traffic to your website—and what those visitors do once they're there. Once you send an analytics-enabled mail campaign, we'll collect and show your campaign results in Mailchimp reports and in Google Analytics. You'll be able to see how many total pages each user visited (and in what order) as well as which page(s) caused them to leave your site. You'll see how long they stayed on your site, and even in that case, they made a purchase during their visit. What's included Linking Google Analytics with Mailchimp Enabling tracking for your regular campaign Enabling tracking for your automated workflow Tagging links manually Troubleshooting