Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard

In this newly revised 10th anniversary edition, Yvon Chouinardlegendary climber, businessman, environmentalist, and founder of Patagonia, Inc.shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. About the AuthorYvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is the basis for modern ice ax design. In 1964 he produced his first mail-order catalog, a one-page mimeographed sheet containing advice not to expect fast delivery during climbing season. In 2001, along with Craig Mathews, owner of West Yellowstone's Blue Ribbon Flies, he started One Percent for the Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved enviro