Boutique 44 Campaign Program

Two Emails Per Week Formatting: All graphics used have gone thru a rigorous A/B testing phase. Only those that perform in the top 20% are added into our rotation. The first month will have quite a bit of testing. We will run tests for sending time, days and formatting. In addition to the highlighted product blocks and graphics, additional blocks will exist in your email to promote your text list, app, top collections, FB Group/Page, Instagram, Storefront, etc.  Flows/Automations: Consistent campaigns will increase the performance of your current automations (if applicable). Campaigns are the easiest way to get people cookied as well as to trigger a flow. Open Rate Management: Open rate play the largest role in your email revenue (even more than content). If your open rate is less than 25% for a platform (ie: aol, gmail, yahoo, etc), there will be very little email dominance. Once your open rate is above 25%, inbox presence will improve. We use an in house open rate goal of 30%. To achi