Finding Fortunato: How a Peruvian Adventure Inspired the Sweet Success of a Family Chocolate Business Hardcover

One Of 11 Books Selected For The JP Morgan 2024 Summer Reading List!The book price includes free shipping.  Embark on an up-close and personal journey into the northern Peruvian jungle as last-chance entrepreneurs accidentally stumble upon a variety of cacao thought to be extinct, in this chocolate-rich business adventure memoir.Take a front row seat to a family of entrepreneurs searching relentlessly for a sustainable competitive advantage in the wake of many failed attempts at starting a family business.When they inadvertently discover the legendary Nacional white cacao bean in a remote canyon of the Peruvian jungle, the USDA calls it “an unprecedented discovery.” The cacao is so rare that even acclaimed author and travel host Anthony Bourdain and chef Eric Ripert trek to this particular jungle to film a segment for Bourdain's "Parts Unknown." With no job and no other way to earn a living, the author’s brother, Brian, moves to the jungle to live with cacao farmers—and Fortunato Choco