ChatGPT and Generative AI

ChatGPT brought generative AI into the limelight when it hit 1 million users in five days. But how valid is the buzz around ChatGPT? We unpack what you need to know: How does generative AI work? Who are the key players? Is ChatGPT ready for prime time? And most importantly: How will the technology change the way we do business? Key Question: What is generative AI, and what does ChatGPT’s blockbuster launch mean for the future of media and marketing? KEY STAT: OpenAI’s ChatGPT reached a million users at lightning speed—faster than many other breakthrough apps of the past five years. Table of Contents: Executive Summary What is generative AI? What is the market size for generative AI? What is ChatGPT? What are ChatGPT’s limitations? How does generative AI work? Who are the key players in generative AI? OpenAI: the early leader. OpenAI supports an ecosystem of applications. How will generative AI change creative businesses in 2023? What will be the biggest business impact from generativ