Asia-Pacific Social Media Outlook 2023

Asia-Pacific’s social media landscape is shifting as Instagram, Snapchat, and TikTok each add more new users in 2023 than (still-dominant) Facebook. Meanwhile, turmoil continues at Twitter. 3 KEY QUESTIONS THIS REPORT WILL ANSWER Which social platform will gain the most users in Asia-Pacific in 2023? Will Twitter’s troubles cause it to lose users in the region? What’s next for TikTok and Douyin? KEY STAT: Nearly 60% of worldwide social network users will be based in Asia-Pacific in 2023. Even with just 2.7% growth, the region will add more users this year (over 59 million) than the rest of the world combined. Table of Contents: Executive Summary Key Points Asia-Pacific Is a Leader in a World of Dwindling Social User Growth Twitter Faces First-Ever Negative User Growth Across Asia-Pacific Asia-Pacific Is Facebook’s Last Hope for Growth and Instagram’s Stronghold TikTok and Douyin Are the Platforms to Watch in Asia-Pacific Sources Media Gallery Charts in the Report: Social Network