Retail Ecommerce and Digital Buyer Trends in 2024: Brazil: Unpacking How and Where Consumers Spend Their Money Online in Latin America’s Largest Ecommerce Market
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Brazil is Latin America’s largest retail ecommerce market by total sales volume and will be this year’s third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil’s diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.
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