Q4 2022 Digital Video Trends

This is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, and content. Here’s a look at what’s on the radar for Q4. 3 KEY QUESTIONS THIS REPORT WILL ANSWER How much money will advertisers spend on subscription streaming video services? What should advertisers expect from Netflix’s advertising offering? Why are streaming services experimenting with alternative ways of financing content production? KEY STAT: Ad spending on US sub OTT video services will increase 50.5% in 2023 to $9.48 billion. Table of Contents: Executive Summary Key Points Monetization Audience Content Sources Media Gallery Charts in the Report: US Subscription Over-the-Top (OTT) Platform Ad Spending, 2020-2024 (billions, % change, and % of total video ad spending) How Has Our US Connected TV (CTV) Ad Spending Forecast Changed? (billions, 2020-2026) US Disney+ Ad Revenues, by Device, 2023 & 2024 (millions) Netflix Streaming Subscriptions Worldwide, by R