Publisher Ad Monetization 2022

With their game plans (mostly) in place, publishers are beginning to reap rewards as the ad industry slowly moves beyond the third-party cookie. But questions about how much power publishers can take back remain unanswered. 3 KEY QUESTIONS THIS REPORT WILL ANSWER Where is the industry in its preparation for third-party cookie deprecation? How have privacy shifts (recent and scheduled) affected publisher ad monetization? How can publishers capitalize on these changes? KEY STAT: The number of publishers worldwide that incorporated Google’s publisher provided identifier (PPID) into their bid requests grew more than twelvefold so far in 2022. Table of Contents Executive Summary Key Points Publishers’ $10 Billion Problem Publishers Enter New Phase of Testing Identity Solutions The Open-ish Web? Publishers Betting on the Upside of Their Own First-Party Data How Publishers Can Approach the Third-Party Data Challenge Insider Intelligence Interviews Read Next Sources Media Gallery Charts