Back Office 4: Graphic Design and Digital Practices

The fourth issue of French design journal Back Office is devoted to the idea of movement in digital practices. The movement progressively becomes an obligatory step for graphic designers, both for its efficiency and as a bit of a trending fad. “Going with the flow” thus becomes a paradoxical directive. Breaking with tradition means one runs the risk of being out of step with clients and prevailing tastes and habits, but excessive compliance results in stereotypical productions. Is it reductive to consider that graphic design might be intrinsically and positively “augmented” by this movement? What effect would this animation paradigm have on form? Could animation be perceived in a manner other than as a mere adaptation or adjunct? The ubiquity of screens, in both private (tablets, smartphones, etc.) and public (advertising or informational displays) spaces, means that graphic designers need to diversify their approaches, thus making it necessary to conceive design spaces that are variab