IDEA 108 — International Advertising Art Magazine, 1971 [Cover: Eiichi Hasegawa]

IDEA, International Advertising Art edited by Noboru Sakamoto, Vol. 19, No. 108, September 1971. Seibundo Shinkosha Publishing Co., Tokyo, Japan. 8.875 x 11.75, pp. 134 with trade advertising. Japanese and English text. Art Director: Hiroshi Ohchi. Cover photo by: Masanobu Fukuda and cover design by Eiichi Hasegawa.  Published since 1953, IDEA is a bi–monthly magazine dedicated to international advertising art, illustration, graphic design and typography. Heavily illustrated throughout in black and white and color. Filled with excellent and uncommon references, historical content and inspirational Japanese and international works. Featuring: Photo works of Masanobu Fukuda by Kouen Shigemori; Illustration Fantasia of the Century “Alan Aldridge” by Shin’ichi Kusamori; “Survival” Exhibition of AIGA; Formative Principle and Sample for One-sheet Relief by Kensuke Tomonaga; Chourgnoz Publicité; Rombola’s People by Akiko Hyuga; James McMullan; Satirical Posters of Leningrad by Jan Rajlich; Ha