Graphic Design in Swiss Industry: The Standard Work on Successful Industrial Publicity, 1965 [Hans Neuburg, Walter Bangerter]

Graphic Design in Swiss Industry: The standard work on successful industrial publicity [Schweizer Industrie Grafik, Graphisme Industriel en Suisse, Graphic Design in Swiss Industry] by Hans Neuburg, 1965. ABC Verlag, Zürich, Switzerland. 10.25 x 10, pp. 200 with German, French and English text. Printed in Switzerland. Graphic conception: Hans Neuburg and Walter Bangerter. Graphic arrangement: Walter Bangerter. The definitive volume on functional graphic design for publicity purposes in Swiss industry. With a short Preface by the publisher, a Prefatory word by Max Bill. A substantial Introduction and (10) Section contributions by the author Hans Neuburg, who co-edited the magazine “Neue Grafik” and was the authority on industrial and technical advertising and design in Switzerland. Sections by classification: Materials for written and internal communication; Symbols and Trade-marks, etc.; Newspaper publicity; Documentation and information; Packaging for manufactured goods; Three-dimensional publicity; Outdoor and transportation signage; Miscellaneous (calendars, posters, greeting cards, etc.); Designing Industrial design by graphic artists; and Symbolism in industry. The volume ends with an Index of Firms, Designers, Photographers and Agencies and Impressum. Heavily illustrated with (494) examples in black and white and color, most with simple captions (category, client, designer): stationary systems, trade-marks, newspaper advertising, packaging and more. With author summaries on the back cover dust jacket. Part of the excellent ABC Verlag series. A nearly fine hardcover with lightly scraped and bumped bottom corner edge and handling to a few pages. A small cut-out to the top corner of the FFEP (not affecting any text). A very good dust jacket with light wear along the edges and a hint of peeling to the laminated jacket. With a few 2” tears along the top and bottom corners to the front and back covers. A bright, fresh copy of an important and sought-after book. Highly recommended, one of our favorite books!