Design Management Seminars: White Papers, 1989 [AIGA, Willi Kunz]

Design Management Seminars: White Papers, 1989. The American Institute of Graphic Arts, New York Chapter (AIGANY), 7.5 x 11, pp. 56. Preface by Willi Kunz, excellent design by Willi Kunz Associates Inc. This booklet transcribes the valuable discussions of three seminars sponsored by the AIGANY. Kunz writes in the preface: “Graphic design is more than just an aesthetic discipline; it is also a business. The more successfully we manage the business side, the greater our impact as designers. Because the AIGA New York Chapter was preoccupied with the aesthetics of design and had not addressed the business side, I proposed a series of seminars on graphic design management in the spring of 1985 ... to provide Chapter members with a forum for discussing practice-related business issues, and to foster a dialog between designers, clients and suppliers in our quest to manage our design practices profitably.” Design Management V: Marketing Design Services — moderated by Ellen Shapiro, Shapiro De