Corporate Design Systems 2: Identity Through Graphics, 1985 [Motoo Nakanishi, CoCoMAS]

Corporate Design Systems 2: Identity Through Graphics by Motoo Nakanishi and The CoCoMAS Committee, 1985. PBC International, Inc. New York. Previously published in Japan by SANNO Institute of Business Administration in 1983. 9.25 x 12, pp. 125, printed in Hong Kong. The first volume of this series is Corporate Design Systems 1: Case Studies in International Applications, 1979. Heavily illustrated with (348), mostly color photographs of finished logos, corporate manual examples, typography, stationary systems, exterior and interior signage, vehicle graphics, packaging, printed collateral and more. With a Foreword by Motoo Nakanishi, Director of The CoCoMAS (Corporate Communication as a Management Strategy) Committee, Tokyo. “One of the major themes confronting corporations within modern industrial society is that of communication. In recent years, the subject of corporate communication has been widely discussed and much attention given to the informational meaning of the corporation, its activities and products.” Featuring (9) international, corporate design case studies; each with project summaries and descriptive captions: Citibank (Anspach Grossman Portugal), P&O (Wolff Olins), Deloitte Haskins & Sells (Siegel & Gale, Don Ervin), Watney’s (Pentagram Design), Kenwood (PAOS Inc.), Cummins (Paul Rand), Clarks (Pentagram Design), The Citizens National Bank (Young Jae Cho CI Research Group), and the Washington Zoo (Wyman & Cannan). With Acknowledgements and Author summaries at the end. A very good hardcover with light wear to the edges. A previous owner’s name/date boldly signed with marker and remanants of an old sticker on the front pastedown. In its’ very good dust jacket with rubbing and light wear along the edges. Excellent reference material and inspiration!