Ed Ruscha: Very

This is the exhibition catalog for the show, VERY: Works from the UBS Collection, at the Louisiana Museum of Modern Art in 2018. Mary Rozell, Global Head of the UBS Art Collection describes the featured works (also reproduced in the catalog): "The UBS Art Collection is fortunate to have fifty-six works by Ruscha, a concentration unsurpassed by that of any other artist. This group of Ruscha’s paintings, work on paper, and prints was assembled over the course of decades starting in the 1960s, a moment that marked both the genesis of the collection and the beginnings of the artist’s career." One of the most iconic contemporary artists, Ed Ruscha's cool, stylized depictions of gas stations and other American archetypes are ingrained in the popular image of 1960s and 70s Los Angeles. Associated with Pop Art, his work frequently references the iconography of consumer culture and advertising, as well as views of the open road and sky. A prominent place in the exhibition is devoted to Ruscha'