Winning Strategies for Retaining First-Time Donors

November 2018 Why does donor retention present such a difficult challenge for nonprofits? One report by a lead researcher in donor loyalty reveals that it’s also the greatest priority—according to the study, up to 50 percent of donors leave after their first year of giving. In the for-profit sector, 68 percent of consumers leave businesses because the company did not follow up. View the full article here.