Waiting For Your Cat To Bark?

Description for WAITING FOR YOUR CAT TO BARK? PERSUADING CUSTOMERS WHEN THEY IGNORE MARKETING by Bryan & Jeffrey Eisenberg with Lisa T Davis and a foreword by Murray Gaylord, VP of Brand Marketing, Yahoo!: Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on. WAITING FO YOUR CAT TO BARK? PERSUADING CUSTOMER WHEN THEY IFNORE MARKETING offers Persuasion Architecture, a proven Persona-based methodology. Persuasion Architecture enables marketers to anticipate different angles from which customers frame their questions and then coordinate messaging across multiple channels so that marketers can create predictive models of customer behavior. Don't miss out on learning about this six-sigma marketing approach that can skyrocket the effectiveness of your interactive marketing. CD included with book.