Shopper Insights Program - Level 2 (Intermediate)

This program gives you some important strategic foundations to help you better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing and will help you move to a more strategic approach within your shopper insights team. Intermediate Program Curriculum (6 courses): Understanding and Marketing to Your Shopper WEBINAR: Identifying Business Opportunities Through Improved Shopper Focus In-Store Marketing: The Basics WEBINAR: "Improving Your Business Acumen in Category Management" WEBINAR: Story Telling, More Than Just Fact Based Selling WEBINAR: Moving to more strategic, fact-based presentations through storyboarding Program Details Approximately 10 hours to complete (full program) Prerequisites: Foundational  Includes: 1-year membership to CMKG's Online Training and Resource Center via Desktop, Laptop and Mobile Devices (includes access to our glossary of 1300+ industry terms, library of whitepapers and other online resources Indiv