Content Marketing Success

Audience attention is brief, less than ten seconds (according to experts), so your written, visual, and audio communications must grab attention and quickly convert it into interest, followed by conviction. Thus, content marketing focuses on compelling messages via copywriting in all its formats - website copywriting, SEO copywriting, email copywriting, and ad copy. Indeed, it overlays other verticals in the category, such as media social marketing and video marketing, to create meaning and connect brands to customer needs. So, this eBook is a must-read for all brand developers, helping them substantially to appreciate the entire communication challenge from end to end.