O!WS Button
$1.00
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Prior to adopting the "City of Arts and Innovation" tag, Winston-Salem embarked on a curious marketing journey that led to the O!WS promotional campaign. The slogan's unveiling drew a mixed response of approval, bemusement, and even derision, but it certainly earned its place in the pantheon of interesting moments in the city's history: O! Winston-Salem / Now That's Living! Free with purchase of the shirt. 1.25" Button Pin Made in the USA
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