The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

In this first new and totally revised edition of the over one million copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business - from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed - and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way. Product details ASIN ‏ : ‎ 0887307280 Publisher ‏ : ‎ Harper Business; Updated, Subsequent edition (October 14, 2004) Language ‏ : ‎ English Paperback ‏ : ‎ 288 pages ISBN-10 ‏ : ‎ 9780887307287 ISBN-13 ‏ : ‎ 978-0887307287 Item Weight ‏ : ‎ 7.6 ounces Dimensions ‏ : ‎ 5.31 x 0.65 x 8 inches Author: Gerber, Michael E. Binding: Softcover