(Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work

Format: Hardcover Language: English ISBN: 0300218176 ISBN13: 9780300218176 Release Date: June 2017 Publisher: Yale University Press Length: 320 Pages Weight: 1.10 lbs. Dimensions: 1.1" x 5.7" x 8.2" An illuminating investigation into a class of enterprising women aspiring to "make it" in the social media economy but often finding only unpaid work Profound transformations in our digital society have brought many enterprising women to social media platforms--from blogs to YouTube to Instagram--in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose "passion projects" amount to free work for corporate brands. Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shift