The Human Sales Factor: The Human-To-Human Equation for Connecting, Persuading, and Closing the Deal

There's a science to getting others to buy from you--a secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isn't really about moving a product or service. It's about moving people. Having spent nearly three decades meticulously examining the skillsets required for connecting with others--through the training and coaching of thousands of sales leaders and their teams for some of the biggest brands in the world--bestselling author Lance Tyson has mastered the powers of persuasion and influence, while decoding the intricacies of why people buy from others.Whether you're a seasoned professional or an entrepreneur trying to pitch the next great idea--or maybe you just want to get better at getting what you want--The Human Sales Factor: The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal is for you. This book is a peek under the hood of Lance's proven, predictable, scalable process. It's desi