TRUTH OR CONSEQUENCES: THE QUIZ PROGRAM THAT BECAME A NATIONAL PHENOMENON (HARDCOVER EDITION) by Martin Grams

ISBN  9781629335292 Popularly known today as a radio and television quiz program designed to humiliate its contestants through practical jokes, Truth or Consequences inspired imitators by raising the bar for audience participation. Created by Ralph Edwards, the program quickly became known for contestants facing off against custard pies and seltzer bottles, all while it attained a success with charitable contributions which remains unparalleled in the history of broadcasting entertainment. Along with raising millions of dollars for various health agencies and wartime projects, a half-billion dollars in “E” Bonds were sold through the Truth or Consequences broadcasts. Over the years, Truth or Consequences was instrumental in establishing both The Jimmy Fund and the American Heart Association, while the American Cancer Society and the March of Dimes benefited financially through a series of ongoing contests. Following the Second World War, the series served as a public service message