Marketing in the Virtual World : Business School Crash Course

AudioLearn’s Business School Crash Course series presents Marketing in the Virtual World. Written by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you’re simply interested in the subject of social and digital marketing.   The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical business school marketing in the virtual world course. Included are both capsules and detailed explanations of critical issues and topics you must know to master social and digital marketing.   The material is accurate, up-to-date, and broken down into bite-sized sections. There is a Q&A and a “key takeaways” section following each topic to review questions commonly tested and drive home key points.   In this course, we'll cover the following:  The history of the Internet world   The business world    Principles of marketing  Branding in