Neutral Ground - Sidi Kaouki Rug

Neutral Ground is a collection that bridges artful design with simplicity, offering warmth and balance to your space. Rooted in traditional Moroccan craftsmanship, each rug represents a harmonious blend of heritage and modernity. Drawing from the serene landscapes and picturesque cities of Morocco, these rugs create timeless spaces that evoke a nurturing, grounded atmosphere rich in legacy. This rug was woven by the artisans of M’rirt, a village in the Middle Atlas Mountains. Led by Soukina, a second-generation artisan, this group of 40 weavers continues the tradition founded by her late mother, Keltouma, in the early 2000s. The artisans specialize in medium to high hand-knot rugs, a style distinctive to the region, known for its thick knotting technique that creates an extra-plush texture. Made from 100% “live” wool, dyed using the finest ingredients by a third-generation dyeing family. This process ensures not only rich colors but also sustainability and quality in every piece. Each