2022-23 How Do Technology Providers Reach Enterprise Architects?

• Many organizations and individuals continue to confuse and conflate the role of an enterprise architect and other architect roles.• A significant number of people have the “Enterprise Architect” job title that are not really taking on an “Enterprise Architect” role, but rather are in the role of application architect, solution architects information architect, or technology architect, etc. • To effectively communicate with this body of people, providers must clearly identify their focus on a particular role, and use this to drive their messaging, remembering that titles may not always convey a workers’ true function.