Abandon the Ordinary: Building a Distinctive Leadership Brand in Business, Family, and Church

by Richard S. Lytle Description In Abandon the Ordinary, Dr. Richard S. Lytle draws on his many years of experience in marketing and management to share a down-to-earth plan for how readers can build their own valuable leadership brands that will stand apart from generic imitations. The world needs great leaders. But how do you build a leadership brand that matters? Your ability to lead with power in a complex global society will largely depend on your ability to move away from a generic type of leadership, building a distinctive brand. In this book, businessman and professor Richard S. Lytle considers four main principles to help readers create a godly blueprint for life: Perspective - How worldview frames the foundation for building any brand. Position - How readers can assess their God-given positions in life and make them the focus of their earthly work. Power - How using one's positional power can build the brand on a daily basis. Promise - How readers can create, deliver, an