
Mascara 101 Lengthening and Lifting
Β What it is:Β Lifting and lengthening mascara for full, feathered lashes in a flash. Β Formulation Type:Β Lengthening Β Highlighted Ingredients:Β -Beeswax: Allows the mascara to coat, lengthen, and stiffen (but not harden) lashes. - Shea Butter: Moisturizing and nourishing, it also creates a silky, smooth texture. - Hydra-Mineral Complex: Rich in minerals for lash strengthening. Β Ingredient Callouts: This product is cruelty-free. Β What Else You Need to Know: This formula uses nourishing shea butter, beeswax and our hydra-mineral complex to lift and separate every lash. Buildable, lightweight and volumizing, lashes are left full and feathered, never cakey or flakey. Designed with a unique molded brush to extend, lengthen and define lashes. Β Clean & Planet AwareOur ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments,